In June, Apple will release mixed reality headsets.
Apple has been creating VR and AR headsets for the past seven years. Over the years, there have been various prototype leaks and strategic direction leaks involving Apple. This summer at WWDC, Apple is expected to present the outcomes of years of research and development.
Apple's operations department reportedly supports a "ski goggle-like headgear" for avatar video conferencing, immersive 3D movies, and interactive exercises. Although they have been fiercely opposed to the launch for years, Apple's renowned industrial design team has urged the business to hold off until technology permits lighter, smaller headsets that can keep up with the technology's vision—which could be years away.
Tim Cook, the CEO of Apple, decided to make his appearance this year. He agreed with CEO Jeff Williams and rejected the concerns of the design team. The Financial Times claims that this decision, which was only made possible by the departure of design guru Jony Ive and a business restructure, would have been inconceivable a few years ago.
Tim Cook, who became Apple's CEO in the summer of 2011, is recognized as a skilled leader who has consistently raised Apple's revenue. Apple's market value has soared from about $350 billion in 2011 to almost $2.4 trillion.
Cook, unlike Steve Jobs, is not known for significant, revolutionary inventions, but throughout his tenure, he has introduced popular new products like the AirPods and the Apple iPhone. Yet, they are mainly considered to be extensions of the iPhone ecosystem.
The headgear can change that perception and turn Apple's first product under Cook into a "next-generation" one. Many Apple workers believe that headwear will someday take the role of the iPhone. One million headsets are anticipated to be sold by Apple in the first year, with sales progressively rising as technology improves. Before the success of its replacements, the original iPhone and the first three iPod models didn't sell a lot of units.
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