Gmail Introduces Blue Checkmarks for Verified Senders

Gmail to Display Blue Checkmarks for Verified Senders

If you use Gmail, you may soon see blue checkmarks next to the names of some senders in your inbox. This is because Google recently announced that it will be using these checkmarks to indicate verified senders. The intention behind this is to help users differentiate between real senders and impersonators in their emails.

Gmail's Brand Indicators for Message Identification (BIMI) feature, which was launched in 2021, will enable companies to have a blue checkmark next to their name to indicate that they are a verified sender.

For a sender's logo to appear as an avatar in BIMI emails, the logo must be verified, and strong authentication measures must be implemented.

Once a sender has implemented BIMI, a checkmark icon will appear next to their name in the inbox. Hovering over the checkmark will display the sender's verification details, indicating that they have verified ownership of their domain and logo.

Blue checkmarks are not a new concept in the digital world, as other platforms such as YouTube, Pinterest, TikTok, and LinkedIn have their own verification badges.

However, blue checkmarks have recently been in the news due to the controversy surrounding Twitter's legacy blue checkmarks.

Starting today, both Workspace and personal Google accounts will display blue verified checkmarks, so users can expect to see them soon.