Meta's CEO, Mark Zuckerberg, Announces Instagram Channels Feature Globally

Instagram Launches Channels Feature Worldwide: Mark Zuckerberg Announces Global Rollout

Image credit: Meta

Instagram has commenced the worldwide release of its Channels functionality, and the declaration was made by Mark Zuckerberg, the CEO of Meta Platforms, the parent company of Instagram.

In an official blog post on Thursday, the photo and video-sharing service Instagram announced the global expansion of its broadcast channels, offering millions of creators a fresh avenue to engage with their followers on a large scale and in real-time. Instagram expressed its enthusiasm to witness the innovative ways in which creators worldwide will utilize the broadcast channels feature.

After being initially unveiled in February, the feature was previously limited to a select group of users and creators.

Upcoming Features

Additionally, the social network revealed plans for new and forthcoming enhancements to make Channels even more enjoyable and interactive.

[1] Creators will soon have the capability to utilize question prompts, along with the introduction of a dedicated channels tab in the inbox. These features aim to enhance the interaction and engagement within Channels.

[2] Instagram will introduce a feature called "Collaborators" that will enable individuals to invite fellow creators to join and participate in a broadcast channel. This functionality aims to facilitate collaboration among creators within Channels.

[3] Instagram will introduce several additional features to enhance the functionality of channels. These include the ability to set an expiration date and time for a channel, the option to add a moderator who can assist in managing members, and the ability to share a link or preview to Stories, encouraging followers to join the channel. These features aim to provide greater control, moderation, and promotion capabilities for channel creators.

What is Channel?

Instagram describes Channels as a "public, one-to-many messaging tool" that enables individuals to engage directly with their followers on a large scale. Through Channels, creators have the ability to utilize various media formats such as text, photos, videos, voice notes, and polls to provide their followers with the latest updates and exclusive behind-the-scenes content.